It’s always been possible to build banner ads with a combination of HTML, CSS and JavaScript. But until recently very few did, because Adobe made it so easy to put together simple animations along a timeline with Flash, and managed to get the player onto the world’s browser base as a must-have plugin. Why would you want to make life harder than it needs to be?
But the world has changed thanks to Apple’s enormous success in selling beautifully designed and constructed mobile devices that apparently do everything you might want, except run the Flash player. And the iPad is really the catalyst for developers to take note and move on. Why would you want to give its users, who rank amongst the world’s most upwardly mobile consumers, anything less than the best and most compelling advertising message? These are people with high disposable incomes who expect and demand the richest online experience, and yet they are being served ads in the form of static JPEGs and GIFs – fallback options for the audience that has no Flash Player installed.
It’s time for advertisers to stop treating iPad users as second rate citizens and ensure that the web pages they see are populated with ads that are as innovative as their slim and shiny devices. And how better to do this than with Immedium?
Yes, you guessed it. The banner above was handcrafted using JavaScript, CSS, and HTML, and loaded into Immedium whereupon it became editable, thus creating a real-time banner that will play on the iPad/iPhone as well as it plays on any desktop. Its appearance is guaranteed to be the same across desktop and mobile devices too, thanks to its use of a webfont loaded into the ad at runtime. And interestingly, we don’t need HTML5 for this – any old HTML will do. It’s not yet as easy to develop animated content in JavaScript as it is in Flash, but tools are getting better and things are changing quite quickly.
Real-time advertising – now on mobile AND desktop devices, with a single HTML/JavaScript creative. From Immedium.
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