The Immedium Blog

Wouldn’t it be nice, we thought, if we could not only deliver live banners to mobile devices, but we could also make them sense their environment and allow users to interact with them using either a mouse or a finger?  The ergonomics are quite different – whereas on the desktop we can position a cursor with pixel accuracy and click on a tiny button, on a mobile we’re typically touching the screen with the index finger, which is quite a blunt instrument.

To cut a long story short – now we can.  Here’s an example of a rectangular banner that will play across desktop browsers from IE7 to Chrome, Firefox and Safari as well as iPads, iPhones, and iPods, and display its content either by mouseclick or lateral ‘swipe’.

This example shows a brief gallery of images of the gorgeous Audi R8.  Other applications might show property for sale, this week’s supermarket specials, or trailers from the movies showing at your local cinema. Remember, these are not just animated banners, they are live banners, meaning the content stays editable throughout its lifetime. So not only can we deliver interesting ads to mobile users that operate as they would expect, we can keep them fresh and relevant.

Real-time advertising on the iPad and its cousins has never been so tangible.