Under the hood, Immedium is a mechanism for creating live advertising, serving it reliably to web publishers and ad networks, and updating it easily and securely during the lifetime of the campaign.

Compatible advertising content is created by Immedium or third party developers using guidelines and incorporating a script that we provide. Each ad can contain an unlimited number of variable elements, which may be any combination of ad copy, images, audio clips, or even video clips. Additionally, actions to be captured for statistical analysis within Immedium’s metrics are defined and coded during the development.

Once built, advertising inventory is uploaded to your secure account on the Immedium server. All you need is a browser and an Internet connection. All Immedium’s facilities can be accessed and deployed from any location, at any time using any computer running Windows, MacOs, or Linux.

There’s no limit to the number of campaigns, ads, or distributions that you can define and operate, within the storage capacity assigned to each account. Similarly, each account can have multiple users, each with their own name, password, and privileges. 'Master' users have complete control over all functions, while 'editor' users can upload and edit advertising content, but are not able to publish. 'Viewer' users can view everything in the account, but have no ability to change content.